Write-ups from the work itself — speed, migrations, Arabic RTL and what actually moves conversion. No listicles, no reposted advice.
Speed apps cannot reach the two places Shopify stores actually lose seconds: theme code and third-party scripts. Here is what a real diagnosis looks like, and why chasing a Lighthouse score misses the point.
Rankings are rarely lost to the migration itself — they are lost to redirects treated as an afterthought. What to map before cutover, and why bilingual stores need twice the care.
Themes that claim RTL support usually mean the text flows right to left. Directional icons, sliders, type scale and checkout are where bilingual Shopify stores actually come apart.
Where cash on delivery is common, ordering and paying come apart — and conversion rate stops being the number that matters. What to measure instead, and why delivery beats discount.